Your Event Psychology Advisor

I help event pros use psychology to design smarter, more human experiences.

Trusted by event professionals and companies

"When it comes to the psychology of attendees, sponsors and event professionals at large, there is no one in the event industry that matches Victoria's expertise and depth. She has been able to elevate the importance of using tested psychological approaches to improve the impact of our events. Whether you are a speaker or a planner, familiarize with the content Victoria brings to the industry. Your event will improve significantly."

Julius Solaris, Boldpush

Event Consultant & Creator

"What I love about Victoria is how she explains things. She has this wonderfully calm way of breaking down complex psychological concepts and making them feel completely doable. We'll be chatting about some aspect of attendee behaviour, and she'll casually mention an insight that completely changes how I think about event design and particularly event marketing (which is my field). The conversations we have really inspire me and make me more thoughtful and conscious of the attendee experience from their perspective.

If you want to create events that people remember for all the right reasons and keep coming back to, Victoria's the person you need to talk to."

Tamar Beck, Gleanin

CEO

"Working with Victoria is like meditation..you feel relaxed and that her part of the work is in hand and the sense of relief and relaxation you gain from her wealth of knowledge is second to none. This is someone at the top of their game and very willing to create the results you are looking for. Highly recommended."

Adam Fillary

Association founder. Entrepreneur

"I loved the event psychology strategist session and I strongly recommend it to all the event managers who would like to create more engaging and inclusive events. Also, Victoria Matey you rock with your way of presenting all the info!!"

Roberta Popescu

Founder, ProeventsAgency

Consulting

for eventprofs and industry partners

Over the past 10+ years, I've crafted and spearheaded dozens of science-based innovative strategies for event design and marketing, and consulted leading event service providers.

Education

For teams and Individuals

Whether you want to upgrade your own skills or boost your team's qualifications, I've got you covered: Event Psychology Lab Course | EP Strategist Certification with MPI. Or, get in touch for

Speaking

worldwide

I deliver keynotes and insight-driven sessions worldwide; you might have seen me speaking at leading industry events like SITE ISA, IMEX, IBTM, Skift Meetings, theEvent. I regularly join podcasts and online events as well.

Research and content creation

For industry products and services

I collaborate with leading industry partners and publications for research and content projects.

Event Psychology Hub

Lab

'Event psychology Lab' is the first ever course on event psychology. Built as self-paced, on-demand online course, it helps you get started with the approach.

Library

A curated collection of research papers, articles, videos, and podcasts on various aspects of the event psychology approach.

Resources

A variety of free and premium resources, including checklists, frameworks, and guides developed by Your Event Psychology Advisor.

Community

Event Psychology Club is the top community for smart eventprofs geeking out on all things event psychology. Join us!